The internet has caused the single biggest change to society since the invention of the printing press 600 years ago. It has fundamentally changed the way we connect and the way we find information.
This has changed the way we research, the way we learn, the way we buy and the way brands are built.
Modern marketing was only invented in the 1960′s and the science of brand building was based on the principles developed for operating in world where the dominant media was one way and where share of voice equated to share of mind which equated to share of market. Marketers in that world could build brands and change minds by the sheer weight of thier media buy.
Those days are over.
To succeed in an always on, always connected world we need to understand the way people have changed and the new tools.
The courses developed by Walter Pike and offered by Digital Academy are designed to equip anyone who wants to succeed in this world.